Fake food
I had a Chocolate Fudge Brownie today. We'll ignore the fact that it is bad for me for the moment.
What interested me was the wrapper.
The brownie was made by a company called 'The Natural Health Co' and the company logo was accompanied by hand drawn fruit, no doubt to enhance the impression that this product was natural and healthy.
I will argue that this product was nothing of the sort by listing the ingredients, which contain very little in the way of actual food:
Wheatflour, hydrogenated vegetable fat (i.e. vegetable oil made solid by the addition of lots of nasty chemicals), sugar (refined, of course), glucose syrup (more sugar), reduced fat cocoa powder (cocoa butter probably removed to use in cosmetics - more profitable), maize, starch (more processing), whey powder (processed!), dried egg white (and again!), salt, flavourings (this could be anything), skimmed milk powder (fat probably removed to sell as cream - more profitable), malto dextrin (more sugar), preservative E202 (I'll allow them this as the brownie would go mouldy otherwise), emulsifiers E471, E472b, E477 (without these, all this fake food would turn out nothing like a real cake).
Oh, and I still ate the brownie.
I had a Chocolate Fudge Brownie today. We'll ignore the fact that it is bad for me for the moment.
What interested me was the wrapper.
The brownie was made by a company called 'The Natural Health Co' and the company logo was accompanied by hand drawn fruit, no doubt to enhance the impression that this product was natural and healthy.
I will argue that this product was nothing of the sort by listing the ingredients, which contain very little in the way of actual food:
Wheatflour, hydrogenated vegetable fat (i.e. vegetable oil made solid by the addition of lots of nasty chemicals), sugar (refined, of course), glucose syrup (more sugar), reduced fat cocoa powder (cocoa butter probably removed to use in cosmetics - more profitable), maize, starch (more processing), whey powder (processed!), dried egg white (and again!), salt, flavourings (this could be anything), skimmed milk powder (fat probably removed to sell as cream - more profitable), malto dextrin (more sugar), preservative E202 (I'll allow them this as the brownie would go mouldy otherwise), emulsifiers E471, E472b, E477 (without these, all this fake food would turn out nothing like a real cake).
Oh, and I still ate the brownie.
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